7/20/2023 0 Comments Intuit personal finance software![]() This acquisition bodes well for those of us in the social trading and investing space. They’ve done a lot of things right with the Mint product and have made personal finance accessible and and even fun for the average Joe. Where Quicken is desktop-like, heavy and complex to use, Mint uses light graphics and is focused on spending against a budget versus the dull and overwhelming focus on bill payment and tracking. As Rob at Regular Geek points out, it was born in the glory days of Web 2.0 and comes without all the baggage of Web 1.0 software products. I guess Intuit got the answers they wanted given today’s news. The best part is that Intuit didn’t believe the numbers and sent Mint a threatening letter demanding an explanation for the user sign-up success. ![]() I’m talking gaining 3,000 new users a day and jumping from 600,000 to 850,000 users in a matter of months. Mint took the top prize at that event and has been growing fast ever since.” Growing fast, eh? Let’s talk about explosive growth. As TechCrunch’s Michael Arrington described it, “This is a terrific exit for Mint, which first launched two years ago at TechCrunch50. The deal, which should be announced in the next few days, puts Mint in a new league. Last week, TechCrunch reported that Intuit will acquire the free online personal finance service, Mint, for around $170 million.
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